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\u305d\u306e\u7d50\u679c\u3001\u9a5a\u304f\u3079\u304d\u3053\u3068\u306b\u3001\u3053\u306e\u300c\u975e\u793e\u4f1a\u7684\u306a\u300d\u72b6\u6cc1\u3067\u306f\u3001\u53c2\u7167\u70b9\u304c\u9ad8\u3044\u304b\u4f4e\u3044\u304b\u306b\u3088\u3063\u3066\u3001\u30ea\u30b9\u30af\u30c6\u30a4\u30af\u884c\u52d5\u306b\u6709\u610f\u306a\u5dee\u306f\u898b\u3089\u308c\u306a\u304b\u3063\u305f\u3002\u3053\u306e\u4e8b\u5b9f\u306f\u3001\u79c1\u305f\u3061\u304c\u30ea\u30b9\u30af\u30c6\u30a4\u30af\u3092\u5909\u5316\u3055\u305b\u308b\u306e\u306f\u3001\u5358\u306a\u308b\u300c\u60c5\u5831\u300d\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u304c\u300c\u4ed6\u8005\u300d\u3068\u306e\u6bd4\u8f03\u3068\u3044\u3046\u3001\u793e\u4f1a\u7684\u306a\u6587\u8108\u306e\u4e2d\u306b\u7f6e\u304b\u308c\u305f\u3068\u304d\u3067\u3042\u308b\u3053\u3068\u3092\u3001\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n \u3055\u3089\u306b\u3001\u3053\u306e\u7814\u7a76\u306f\u3001\u793e\u4f1a\u7684\u53c2\u7167\u70b9\u304c\u9ad8\u3044\u72b6\u6cc1\u3067\u306e\u30ea\u30b9\u30af\u30c6\u30a4\u30af\u884c\u52d5\u304c\u3001\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306e\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u300c\u611f\u5fdc\u5ea6\u9013\u6e1b\uff08Diminishing Sensitivity\uff09\u300d\u3001\u3059\u306a\u308f\u3061\u3001\u5229\u5f97\u3084\u640d\u5931\u304c\u5927\u304d\u304f\u306a\u308b\u306b\u3064\u308c\u3066\u3001\u305d\u306e\u8ffd\u52a0\u7684\u306a\u4e00\u5358\u4f4d\u304c\u3082\u305f\u3089\u3059\u5fc3\u7406\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5c0f\u3055\u304f\u306a\u308b\u3068\u3044\u3046\u6027\u8cea\u3068\u3082\u6574\u5408\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n \u793e\u4f1a\u7684\u53c2\u7167\u70b9\u3088\u308a\u3082\u81ea\u5206\u304c\u4e0b\u306b\u3044\u308b\u3068\u3044\u3046\u300c\u640d\u5931\u300d\u306e\u72b6\u614b\u304b\u3089\u629c\u3051\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u305f\u3068\u3048\u6210\u529f\u78ba\u7387\u304c\u4f4e\u304f\u3066\u3082\u3001\u5927\u304d\u306a\u30ea\u30bf\u30fc\u30f3\u3092\u72d9\u3046\u65b9\u304c\u3001\u5fc3\u7406\u7684\u306b\u306f\u9b45\u529b\u7684\u306b\u306a\u308b\u3002\u3053\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u304c\u3001\u30cf\u30a4\u30ea\u30b9\u30af\u306a\u9078\u629e\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n \u3082\u3061\u308d\u3093\u3001\u3069\u306e\u3088\u3046\u306a\u512a\u308c\u305f\u7814\u7a76\u3082\u3001\u305d\u308c\u4e00\u3064\u3067\u5168\u3066\u3092\u8a9e\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002Schwerter\u306e\u7814\u7a76\u306f\u3001\u7ba1\u7406\u3055\u308c\u305f\u5b9f\u9a13\u5ba4\u3068\u3044\u3046\u7279\u6b8a\u306a\u74b0\u5883\u3067\u884c\u308f\u308c\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u3053\u306e\u7d50\u679c\u304c\u3001\u3088\u308a\u8907\u96d1\u306a\u73fe\u5b9f\u306e\u7d4c\u6e08\u793e\u4f1a\u306b\u3001\u305d\u306e\u307e\u307e\u5f53\u3066\u306f\u307e\u308b\u304b\u306f\u614e\u91cd\u306b\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n \u307e\u305f\u3001\u3053\u306e\u7814\u7a76\u306f\u3001\u793e\u4f1a\u7684\u6bd4\u8f03\u304c\u300c\u30ea\u30b9\u30af\u30c6\u30a4\u30af\u3092\u4fc3\u3059\u300d\u3068\u3044\u3046\u5074\u9762\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u304c\u5e38\u306b\u300c\u826f\u3044\u300d\u3053\u3068\u306a\u306e\u304b\u3001\u300c\u60aa\u3044\u300d\u3053\u3068\u306a\u306e\u304b\u3068\u3044\u3046\u4fa1\u5024\u5224\u65ad\u3092\u4e0b\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u8d77\u696d\u5bb6\u7cbe\u795e\u306e\u3088\u3046\u306a\u3001\u793e\u4f1a\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30ea\u30b9\u30af\u30c6\u30a4\u30af\u3092\u4fc3\u9032\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308c\u3070\u3001\u904e\u5270\u306a\u6295\u6a5f\u3084\u3001\u7121\u8b00\u306a\u7d4c\u55b6\u5224\u65ad\u3092\u62db\u304f\u5371\u967a\u6027\u3082\u3001\u540c\u6642\u306b\u5b58\u5728\u3059\u308b\u3002<\/p>\n \u3057\u304b\u3057\u3001\u3053\u306e\u7814\u7a76\u304c\u6295\u3052\u304b\u3051\u308b\u672c\u8cea\u7684\u306a\u554f\u3044\u306f\u3001\u5b9f\u9a13\u306e\u9650\u754c\u3092\u8d8a\u3048\u3066\u3001\u79c1\u305f\u3061\u306b\u91cd\u304f\u306e\u3057\u304b\u304b\u308b\u3002\u300c\u79c1\u305f\u3061\u306f\u3001\u7d44\u7e54\u3084\u793e\u4f1a\u306e\u5236\u5ea6\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u3001\u4eba\u9593\u304c\u300e\u793e\u4f1a\u7684\u6bd4\u8f03\u3092\u884c\u3046\u751f\u304d\u7269\u3067\u3042\u308b\u300f\u3068\u3044\u3046\u3001\u3053\u306e\u6297\u3044\u304c\u305f\u3044\u4e8b\u5b9f\u3092\u3001\u3069\u308c\u3060\u3051\u771f\u5263\u306b\u8003\u616e\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u304b\u300d\u3002\u3053\u306e\u554f\u3044\u306b\u3001\u79c1\u305f\u3061\u306f\u771f\u5263\u306b\u5411\u304d\u5408\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n \u3067\u306f\u3001\u5b8c\u74a7\u306a\u7b54\u3048\u304c\u306a\u3044\u3068\u308f\u304b\u3063\u305f\u4e0a\u3067\u3001\u79c1\u305f\u3061\u306f\u3053\u306e\u8907\u96d1\u306a\u554f\u984c\u3068\u3069\u3046\u5411\u304d\u5408\u3048\u3070\u3088\u3044\u306e\u3060\u308d\u3046\u304b\u3002<\/p>\n \u3053\u3053\u307e\u3067\u306e\u8a71\u304b\u3089\u898b\u3048\u3066\u304f\u308b\u306e\u306f\u3001\u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u3001\u771f\u7a7a\u306e\u4e2d\u3067\u884c\u308f\u308c\u308b\u5408\u7406\u7684\u306a\u8a08\u7b97\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u4ed6\u8005\u3068\u306e\u95a2\u4fc2\u6027\u3068\u3044\u3046\u3001\u6e7f\u5ea6\u306e\u9ad8\u3044\u793e\u4f1a\u7684\u6587\u8108\u306e\u4e2d\u306b\u57cb\u3081\u8fbc\u307e\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3001\u63fa\u308b\u304e\u306a\u3044\u4e8b\u5b9f\u3060\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u793e\u4f1a\u7684\u6bd4\u8f03\u3068\u3044\u3046\u611f\u60c5\u3092\u3001\u975e\u5408\u7406\u7684\u3067\u514b\u670d\u3059\u3079\u304d\u300c\u5f31\u3055\u300d\u3068\u3057\u3066\u5207\u308a\u6368\u3066\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u305d\u306e\u5f37\u529b\u306a\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u3001\u3044\u304b\u306b\u3057\u3066\u500b\u4eba\u3068\u7d44\u7e54\u306e\u6210\u9577\u306b\u7e4b\u304c\u308b\u3001\u5efa\u8a2d\u7684\u306a\u65b9\u5411\u3078\u3068\u5c0e\u304f\u304b\u3068\u3044\u3046\u3001\u65b0\u3057\u3044\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u306a\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n \u79c1\u305f\u3061\u306e\u7d44\u7e54\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\uff08\u7d66\u4e0e\u3001\u8a55\u4fa1\u3001\u6607\u9032\u306a\u3069\uff09\u304c\u3001\u5f93\u696d\u54e1\u306e\u9593\u3067\u6bd4\u8f03\u306e\u5bfe\u8c61\u3068\u306a\u308a\u3084\u3059\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<\/li>\n \u696d\u7e3e\u8a55\u4fa1\u3084\u5831\u916c\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u5f93\u696d\u54e1\u306b\u300c\u516c\u5e73\u306a\u7af6\u4e89\u300d\u3092\u4fc3\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u304b\u3002\u305d\u308c\u3068\u3082\u3001\u610f\u56f3\u305b\u305a\u3057\u3066\u3001\u904e\u5270\u306a\u300c\u5ac9\u59ac\u300d\u3084\u300c\u7121\u529b\u611f\u300d\u3092\u751f\u307f\u51fa\u3057\u3066\u306f\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<\/li>\n 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\u8a55\u4fa1\u306e\u7269\u5dee\u3057\u3092\u3001\u5358\u4e00\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u5e8f\u5217\u304b\u3089\u3001\u3088\u308a\u591a\u89d2\u7684\u3067\u3001\u500b\u4eba\u306e\u6210\u9577\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3082\u306e\u3078\u3068\u30b7\u30d5\u30c8\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u4ed6\u8005\u3068\u306e\u6bd4\u8f03\uff08\u76f8\u5bfe\u8a55\u4fa1\uff09\u3060\u3051\u3067\u306a\u304f\u3001\u904e\u53bb\u306e\u81ea\u5206\u3068\u306e\u6bd4\u8f03\uff08\u7d76\u5bfe\u8a55\u4fa1\uff09\u306e\u6bd4\u91cd\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u5065\u5168\u306a\u7af6\u4e89\u3092\u4fc3\u3059\u4e0a\u3067\u6709\u52b9\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<\/li>\n \u300c\u60c5\u5831\u958b\u793a\u300d\u306e\u6226\u7565\u7684\u8a2d\u8a08:<\/strong> 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\u300c\u5354\u529b\u300d\u304c\u751f\u3080\u65b0\u305f\u306a\u53c2\u7167\u70b9:<\/strong> \u500b\u4eba\u306e\u7af6\u4e89\u3060\u3051\u3067\u306a\u304f\u3001\u30c1\u30fc\u30e0\u3068\u3057\u3066\u306e\u76ee\u6a19\u9054\u6210\u3092\u3088\u308a\u91cd\u8996\u3059\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u8a2d\u8a08\u306f\u3001\u5f93\u696d\u54e1\u306e\u610f\u8b58\u3092\u300c\u30bc\u30ed\u30b5\u30e0\u30b2\u30fc\u30e0\u300d\u304b\u3089\u300c\u30d7\u30e9\u30b9\u30b5\u30e0\u30b2\u30fc\u30e0\u300d\u3078\u3068\u8ee2\u63db\u3055\u305b\u308b\u4e0a\u3067\u3001\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308a\u3046\u308b\u3002\u30c1\u30fc\u30e0\u306e\u6210\u529f\u3068\u3044\u3046\u300c\u5171\u901a\u306e\u53c2\u7167\u70b9\u300d\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u500b\u4eba\u306e\u5ac9\u59ac\u306f\u3001\u30c1\u30fc\u30e0\u3078\u306e\u8ca2\u732e\u610f\u6b32\u3078\u3068\u6607\u83ef\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<\/li>\n<\/ul>\n #\ufe0f\u20e3\u3010\u30bf\u30b0\u3011 \ud83d\udcd6\u3010\u66f8\u8a8c\u60c5\u5831\u3011 \u79c1\u305f\u3061\u306f\u3001\u81ea\u3089\u306e\u5e78\u798f\u3084\u6e80\u8db3\u5ea6\u3092\u3001\u7d76\u5bfe\u7684\u306a\u57fa\u6e96\u3067\u6e2c\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5e38\u306b\u3001\u5468\u56f2\u306e\u8ab0\u304b\u3068\u81ea\u5206\u3092\u6bd4\u8f03\u3057\u3001\u300c\u3042\u306e\u4eba\u306b\u6bd4\u3079\u3066\u3001\u81ea\u5206\u306f\u6075\u307e\u308c\u3066\u3044\u308b\u304b\u3001\u3044\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u3001\u76f8\u5bfe\u7684\u306a\u7acb\u3061\u4f4d\u7f6e\u306e\u4e2d\u3067\u3001\u4e00\u559c\u4e00\u6182\u3057\u3066\u3044\u308b… 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1. \u300c\u96a3\u4eba\u300d\u304c\u8c4a\u304b\u3060\u3068\u3001\u79c1\u305f\u3061\u306f\u3088\u308a\u300c\u30ae\u30e3\u30f3\u30d6\u30e9\u30fc\u300d\u306b\u306a\u308b<\/h3>\n
2. \u3053\u306e\u52b9\u679c\u306f\u3001\u5358\u306a\u308b\u300c\u60c5\u5831\u300d\u3084\u300c\u5f53\u3066\u3064\u3051\u300d\u3067\u306f\u8aac\u660e\u3067\u304d\u306a\u3044<\/h3>\n
3. \u305d\u306e\u884c\u52d5\u306e\u88cf\u306b\u306f\u3001\u300c\u640d\u5931\u3092\u907f\u3051\u305f\u3044\u300d\u3068\u3044\u3046\u5f37\u3044\u52d5\u6a5f\u304c\u3042\u308b<\/h3>\n
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\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u3042\u306a\u305f\u306e\u7d44\u7e54\u306e\u300c\u898b\u3048\u3056\u308b\u53c2\u7167\u70b9\u300d\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n
\n
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\n
\u793e\u4f1a\u7684\u6bd4\u8f03, \u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6, \u53c2\u7167\u70b9\u4f9d\u5b58\u6027, \u30ea\u30b9\u30af\u30c6\u30a4\u30ad\u30f3\u30b0, \u5b9f\u9a13\u7d4c\u6e08\u5b66<\/p>\n
Schwerter, F. (2024). Social reference points and risk taking. Management Science, 70(1), 616\u2013632.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"