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\u6d88\u8cbb\u8005\u304c\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u753b\u9762\u4e0a\u3067\u3001\u3069\u3061\u3089\u304b\u306e\u5546\u54c1\u3092\u9078\u629e\u3059\u308b\u305f\u3081\u306b\u30de\u30a6\u30b9\u30ab\u30fc\u30bd\u30eb\u3092\u52d5\u304b\u3059\u3068\u304d\u3001\u305d\u306e\u300c\u8ecc\u8de1\u300d\u306f\u3001\u5f7c\u3089\u306e\u5fc3\u306e\u4e2d\u306e\u8ff7\u3044\u3084\u845b\u85e4\u3092\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6620\u3057\u51fa\u3059\u93e1\u3068\u306a\u308b\u3002\u3053\u306e\u300c\u30ab\u30fc\u30bd\u30eb\u8ffd\u8de1\uff08Cursor Tracking\uff09\u300d\u3068\u3044\u3046\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u3060\u3063\u305f\u610f\u601d\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n
\u4eba\u9593\u304c\u8907\u6570\u306e\u5c5e\u6027\uff08\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u3068\u30d6\u30e9\u30f3\u30c9\uff09\u3092\u8a55\u4fa1\u3059\u308b\u969b\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u3092\u300c\u540c\u6642\u306b\u300d\u51e6\u7406\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3042\u308b\u5c5e\u6027\u306b\u6ce8\u610f\u3092\u5411\u3051\u3001\u6b21\u306b\u5225\u306e\u5c5e\u6027\u306b\u6ce8\u610f\u3092\u5411\u3051\u308b\u3068\u3044\u3046\u3001\u300c\u9010\u6b21\u7684\u306a\u300d\u60c5\u5831\u51e6\u7406\u3092\u884c\u3063\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u300c\u51e6\u7406\u306e\u9806\u756a\u300d\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u5c5e\u6027\u304c\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u4e0e\u3048\u308b\u300c\u91cd\u307f\u300d\u3092\u3001\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n
\u30ab\u30fc\u30bd\u30eb\u8ffd\u8de1\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u304c\u300c\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u300d\u3068\u300c\u88fd\u54c1\u60c5\u5831\u300d\u306e\u3069\u3061\u3089\u306b\u3001\u3088\u308a\u65e9\u304f\u6ce8\u610f\u3092\u5411\u3051\u59cb\u3081\u305f\u304b\uff08\u8003\u616e\u6642\u9593\u3001Consideration Time\uff09\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3082\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u304c\u88fd\u54c1\u60c5\u5831\u3088\u308a\u3082\u65e9\u304f\u51e6\u7406\u3055\u308c\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u304c\u3088\u308a\u91cd\u8996\u3055\u308c\u3001\u9006\u306b\u3001\u88fd\u54c1\u60c5\u5831\u304c\u65e9\u304f\u51e6\u7406\u3055\u308c\u308c\u3070\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u304c\u3088\u308a\u91cd\u8996\u3055\u308c\u308b\u3001\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3066\u3089\u308c\u308b\u3002<\/p>\n\u30de\u30a6\u30b9\u306e\u8ecc\u8de1\u306f\u3001\u5fc3\u306e\u8ecc\u8de1<\/h3>\n
1. \u79c1\u305f\u3061\u306f\u3001\u307e\u305a\u300c\u30e2\u30ce\u300d\u3092\u898b\u3066\u3001\u6b21\u306b\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3092\u898b\u308b<\/h4>\n
2. \u300c\u898b\u308b\u9806\u756a\u300d\u304c\u65e9\u3044\u307b\u3069\u3001\u305d\u306e\u4fa1\u5024\u306f\u91cd\u304f\u306a\u308b<\/h4>\n
3. \u300c\u898b\u305b\u65b9\u300d\u3092\u5909\u3048\u308c\u3070\u3001\u300c\u898b\u308b\u9806\u756a\u300d\u306f\u5909\u308f\u308a\u3001\u305d\u3057\u3066\u300c\u9078\u629e\u300d\u3082\u5909\u308f\u308b<\/h4>\n
\u3053\u306e\u300c\u5fc3\u306e\u30cf\u30c3\u30ad\u30f3\u30b0\u300d\u306f\u3001\u3069\u3053\u307e\u3067\u8a31\u3055\u308c\u308b\u306e\u304b\uff1f<\/h3>\n
\u300c\u4f55\u3092\u4f1d\u3048\u308b\u304b\u300d\u304b\u3089\u300c\u3069\u306e\u9806\u756a\u3067\u4f1d\u3048\u308b\u304b\u300d\u3078<\/h3>\n
\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u300c\u9867\u5ba2\u306e\u5fc3\u306e\u7db1\u5f15\u304d\u300d\u3092\u53ef\u8996\u5316\u3059\u308b<\/h4>\n
\n
\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u30c1\u30fc\u30e0\u3067\u300c\u6700\u9069\u306a\u5fc3\u306e\u5c0e\u7dda\u300d\u3092\u8a2d\u8a08\u3059\u308b<\/h4>\n
\n
\u6d88\u8cbb\u8005\u884c\u52d5, \u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9, \u30ab\u30fc\u30bd\u30eb\u8ffd\u8de1, \u30d6\u30e9\u30f3\u30c9\u6226\u7565, \u60c5\u5831\u51e6\u7406<\/p>\n
Fisher, G., & Woolley, K. (2024). How consumers resolve conflict over branded products: Evidence from mouse cursor trajectories. Journal of Marketing Research, 61(1), 165\u2013184.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"