{"id":31,"date":"2025-08-18T00:04:00","date_gmt":"2025-08-18T00:04:00","guid":{"rendered":"https:\/\/ems.eireneuniversity.org\/review\/2025\/08\/18\/aiai\/"},"modified":"2025-08-18T00:04:00","modified_gmt":"2025-08-18T00:04:00","slug":"aiai","status":"publish","type":"post","link":"https:\/\/ems.eireneuniversity.org\/review\/2025\/08\/18\/aiai\/","title":{"rendered":"AI\u306b\u8a73\u3057\u3044\u4eba\u307b\u3069\u3001AI\u3092\u907f\u3051\u308b"},"content":{"rendered":"

\"\"\/<\/p>\n

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\u8907\u96d1\u306a\u8ab2\u984c\u3092\u69cb\u9020\u7684\u306b\u6349\u3048\u308b\u305f\u3081\u306e\u300c\u601d\u8003\u306e\u9053\u5177\u300d<\/h2>\n

\u4f50\u85e4\u3055\u3093\u304c\u76f4\u9762\u3057\u305f\u3088\u3046\u306a\u30b8\u30ec\u30f3\u30de\u3092\u3001\u5358\u306a\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u3068\u3057\u3066\u7247\u4ed8\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u69cb\u9020\u7684\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u601d\u8003\u306e\u9053\u5177\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

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SF\u4f5c\u5bb6\u30a2\u30fc\u30b5\u30fc\u30fbC\u30fb\u30af\u30e9\u30fc\u30af\u306f\u3001\u300c\u5341\u5206\u306b\u767a\u9054\u3057\u305f\u79d1\u5b66\u6280\u8853\u306f\u3001\u9b54\u6cd5\u3068\u898b\u5206\u3051\u304c\u3064\u304b\u306a\u3044\u300d\u3068\u3044\u3046\u6709\u540d\u306a\u6cd5\u5247\u3092\u6b8b\u3057\u305f\u3002AI\u304c\u3001\u304b\u3064\u3066\u306f\u4eba\u9593\u7279\u6709\u306e\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u5275\u9020\u6027\u3084\u611f\u60c5\u306e\u7406\u89e3\u3068\u3044\u3063\u305f\u30bf\u30b9\u30af\u3092\u3053\u306a\u3059\u3068\u304d\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3057\u306a\u3044\u4eba\u3005\u306b\u3068\u3063\u3066\u3001\u305d\u308c\u306f\u307e\u308b\u3067\u300c\u9b54\u6cd5\u300d\u306e\u3088\u3046\u306b\u6620\u308b\u3002\u3053\u306e\u611f\u899a\u306f\u3001\u88fd\u54c1\u3078\u306e\u5f37\u3044\u9b45\u529b\u3068\u306a\u308a\u5f97\u308b\u3002<\/p>\n

\u754f\u656c\uff08Awe\uff09\u3068\u3044\u3046\u611f\u60c5<\/strong>
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AI\u30ea\u30c6\u30e9\u30b7\u30fc\u3068\u3044\u3046\u300c\u8131\u9b54\u8853\u5316\u300d\u306e\u30d7\u30ed\u30bb\u30b9<\/strong>
\u4e00\u65b9\u3067\u3001\u300cAI\u30ea\u30c6\u30e9\u30b7\u30fc\u300d\u3001\u3059\u306a\u308f\u3061AI\u306b\u95a2\u3059\u308b\u5ba2\u89b3\u7684\u306a\u77e5\u8b58\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u3053\u306e\u300c\u9b54\u6cd5\u300d\u3092\u89e3\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3082\u3042\u308b\u3002AI\u304c\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u52d5\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u305d\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306f\u9a5a\u304f\u3079\u304d\u3082\u306e\u3067\u306f\u3042\u3063\u3066\u3082\u3001\u300c\u9b54\u6cd5\u300d\u3067\u306f\u306a\u304f\u306a\u308b\u3002\u3053\u306e\u300c\u8131\u9b54\u8853\u5316\u300d\u304c\u3001AI\u306b\u5bfe\u3059\u308b\u611f\u60c5\u7684\u306a\u9b45\u529b\u3092\u6e1b\u9000\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n

\u300c\u7121\u77e5\u306f\u81f3\u798f\u306a\u308a\u300d\u2015\u2015AI\u53d7\u5bb9\u6027\u3092\u3081\u3050\u308b\u4e0d\u90fd\u5408\u306a\u771f\u5b9f<\/h2>\n

\u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3001Tully, Longoni, and Appel (2025)\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u306e\u30c8\u30c3\u30d7\u30b8\u30e3\u30fc\u30ca\u30eb\u3067\u3042\u308bJournal of Marketing<\/em>\u3067\u767a\u8868\u3057\u305f\u7814\u7a76\u306f\u3001\u79c1\u305f\u3061\u306e\u300c\u5e38\u8b58\u300d\u3092\u8986\u3059\u3001\u885d\u6483\u7684\u306a\u8a3c\u62e0\u3092\u63d0\u793a\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u7814\u7a76\u306f\u3001\u8907\u6570\u306e\u56fd\u306b\u307e\u305f\u304c\u308b\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u3068\u30017\u3064\u306e\u4e00\u9023\u306e\u5b9f\u9a13\u3092\u901a\u3058\u3066\u3001\u6d88\u8cbb\u8005\u306e\u300cAI\u30ea\u30c6\u30e9\u30b7\u30fc\uff08AI\u306b\u95a2\u3059\u308b\u5ba2\u89b3\u7684\u306a\u77e5\u8b58\uff09\u300d\u3068\u300cAI\u53d7\u5bb9\u6027\uff08AI\u3092\u5229\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u50be\u5411\uff09\u300d\u3068\u306e\u95a2\u4fc2\u3092\u5fb9\u5e95\u7684\u306b\u691c\u8a3c\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n

\u3053\u306e\u7814\u7a76\u304c\u79c1\u305f\u3061\u306b\u898b\u305b\u3066\u304f\u308c\u308b\u306e\u306f\u3001AI\u306e\u4e16\u754c\u306b\u304a\u3044\u3066\u306f\u300c\u77e5\u308b\u300d\u3053\u3068\u304c\u5fc5\u305a\u3057\u3082\u300c\u597d\u3080\u300d\u3053\u3068\u306b\u7e4b\u304c\u3089\u306a\u3044\u3068\u3044\u3046\u3001\u9006\u8aac\u7684\u3067\u3001\u3057\u304b\u3057\u6975\u3081\u3066\u91cd\u8981\u306a\u5149\u666f\u3060\u3002<\/p>\n

1. AI\u30ea\u30c6\u30e9\u30b7\u30fc\u304c\u4f4e\u3044\u4eba\u307b\u3069\u3001AI\u3092\u3088\u308a\u53d7\u3051\u5165\u308c\u308b<\/h3>\n

\u7814\u7a76\u304c\u660e\u3089\u304b\u306b\u3057\u305f\u6700\u3082\u6838\u5fc3\u7684\u306a\u4e8b\u5b9f\u306f\u3001AI\u306b\u95a2\u3059\u308b\u5ba2\u89b3\u7684\u306a\u77e5\u8b58\u304c\u5c11\u306a\u3044\u4eba\u307b\u3069\u3001AI\u642d\u8f09\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u50be\u5411\u304c\u5f37\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3053\u306e\u300c\u4f4e\u30ea\u30c6\u30e9\u30b7\u30fc\u30fb\u9ad8\u53d7\u5bb9\u6027\u300d\u306e\u30ea\u30f3\u30af\u306f\u3001\u56fd\u5883\u3092\u8d8a\u3048\u3066\u3001\u307e\u305f\u69d8\u3005\u306a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u4e00\u8cab\u3057\u3066\u78ba\u8a8d\u3055\u308c\u305f\u3002<\/p>\n

\u3053\u306e\u767a\u898b\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u6697\u9ed9\u306e\u3046\u3061\u306b\u524d\u63d0\u3068\u3057\u3066\u304d\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u2015\u2015\u3059\u306a\u308f\u3061\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u8a73\u3057\u3044\u300c\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u300d\u3092\u72d9\u3046\u3068\u3044\u3046\u6226\u7565\u2015\u2015\u304c\u3001\u5fc5\u305a\u3057\u3082\u6700\u9069\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u3092\u5f37\u304f\u793a\u5506\u3057\u3066\u3044\u308b\u3002\u3080\u3057\u308d\u3001AI\u6642\u4ee3\u306e\u771f\u306e\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u8a73\u3057\u304f\u306a\u3044\u3001\u3054\u304f\u666e\u901a\u306e\u4eba\u3005\u306e\u4e2d\u306b\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n

2. \u305d\u306e\u7406\u7531\u306f\u3001AI\u304c\u300c\u9b54\u6cd5\u300d\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3089<\/h3>\n

\u306a\u305c\u3001\u3053\u306e\u3088\u3046\u306a\u9006\u8aac\u7684\u306a\u73fe\u8c61\u304c\u8d77\u304d\u308b\u306e\u304b\u3002\u7814\u7a76\u30c1\u30fc\u30e0\u306f\u3001\u305d\u306e\u5fc3\u7406\u7684\u306a\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u89e3\u304d\u660e\u304b\u3057\u3066\u3044\u308b\u3002AI\u304c\u3001\u304b\u3064\u3066\u306f\u4eba\u9593\u7279\u6709\u306e\u9818\u57df\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u30bf\u30b9\u30af\uff08\u4f8b\u3048\u3070\u3001\u8a69\u3092\u66f8\u304f\u3001\u611f\u60c5\u3092\u8aad\u307f\u53d6\u308b\u3001\u5275\u9020\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3059\u306a\u3069\uff09\u3092\u5b9f\u884c\u3059\u308b\u306e\u3092\u898b\u305f\u3068\u304d\u3001AI\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u4f4e\u3044\u4eba\u3005\u306f\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3067\u304d\u306a\u3044\u304c\u3086\u3048\u306b\u3001AI\u304c\u307e\u308b\u3067\u4eba\u9593\u306e\u3088\u3046\u306a\u77e5\u6027\u3084\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u611f\u3058\u3001\u305d\u308c\u3092\u300c\u9b54\u6cd5\u300d\u306e\u3088\u3046\u306b\u77e5\u899a\u3059\u308b\u3002<\/p>\n

\u3053\u306e\u300c\u9b54\u6cd5\u300d\u306e\u611f\u899a\u304c\u3001\u300c\u754f\u656c\uff08Awe\uff09\u300d\u3068\u3044\u3046\u5f37\u3044\u611f\u60c5\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001AI\u3078\u306e\u80af\u5b9a\u7684\u306a\u614b\u5ea6\u3001\u3059\u306a\u308f\u3061\u9ad8\u3044\u53d7\u5bb9\u6027\u306b\u7e4b\u304c\u308b\u306e\u3060\u3002\u4e00\u65b9\u3067\u3001AI\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u9ad8\u3044\u4eba\u3005\u306f\u3001\u305d\u308c\u304c\u9ad8\u5ea6\u306a\u30d1\u30bf\u30fc\u30f3\u8a8d\u8b58\u3068\u78ba\u7387\u8a08\u7b97\u306e\u7d50\u679c\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u300c\u9b54\u6cd5\u300d\u306f\u89e3\u304b\u308c\u3001\u754f\u656c\u306e\u5ff5\u3082\u8584\u308c\u3001\u3088\u308a\u51b7\u9759\u3067\u6279\u5224\u7684\u306a\u614b\u5ea6\u3092\u53d6\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n

3. \u305f\u3060\u3057\u3001\u300c\u4eba\u9593\u3089\u3057\u3044\u300d\u30bf\u30b9\u30af\u306b\u9650\u308b<\/h3>\n

\u3053\u306e\u300c\u9b54\u6cd5\u300d\u306e\u52b9\u679c\u306f\u3001\u4e07\u80fd\u3067\u306f\u306a\u3044\u3002\u7814\u7a76\u3067\u306f\u3001\u3053\u306e\u300c\u4f4e\u30ea\u30c6\u30e9\u30b7\u30fc\u30fb\u9ad8\u53d7\u5bb9\u6027\u300d\u306e\u30ea\u30f3\u30af\u304c\u3001AI\u304c\u300c\u4eba\u9593\u3089\u3057\u3044\u300d\u3068\u8a8d\u8b58\u3055\u308c\u308b\u30bf\u30b9\u30af\u3092\u5b9f\u884c\u3059\u308b\u5834\u5408\u306b\u7279\u306b\u5f37\u304f\u73fe\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u3002<\/p>\n

\u4e00\u65b9\u3067\u3001\u8a08\u7b97\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3068\u3044\u3063\u305f\u3001\u5ba2\u89b3\u7684\u3067\u300c\u6a5f\u68b0\u7684\u300d\u306a\u30bf\u30b9\u30af\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u95a2\u4fc2\u306f\u5f31\u307e\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u9006\u8ee2\u3057\u3001AI\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u9ad8\u3044\u4eba\u306e\u65b9\u304cAI\u3092\u3088\u308a\u597d\u610f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u50be\u5411\u304c\u898b\u3089\u308c\u305f\u3002\u3053\u306e\u767a\u898b\u306f\u3001AI\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u4e0a\u3067\u3001\u305d\u306eAI\u304c\u3069\u306e\u3088\u3046\u306a\u30bf\u30b9\u30af\u3092\u5b9f\u884c\u3059\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6839\u672c\u7684\u306b\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u300c\u9b54\u6cd5\u300d\u306f\u3044\u3064\u304b\u89e3\u3051\u308b\u2015\u2015\u3053\u306e\u767a\u898b\u306e\u8cde\u5473\u671f\u9650\u3092\u554f\u3046<\/h2>\n

\u3082\u3061\u308d\u3093\u3001\u3069\u306e\u3088\u3046\u306a\u512a\u308c\u305f\u7814\u7a76\u3082\u3001\u305d\u308c\u4e00\u3064\u3067\u5168\u3066\u3092\u8a9e\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002Tully\u3089\u306e\u7814\u7a76\u306f\u3001AI\u304c\u793e\u4f1a\u306b\u6025\u901f\u306b\u666e\u53ca\u3057\u59cb\u3081\u305f\u300c\u4eca\u300d\u3068\u3044\u3046\u7279\u5b9a\u306e\u77ac\u9593\u3092\u5207\u308a\u53d6\u3063\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u3053\u306e\u300c\u4f4e\u30ea\u30c6\u30e9\u30b7\u30fc\u30fb\u9ad8\u53d7\u5bb9\u6027\u300d\u3068\u3044\u3046\u95a2\u4fc2\u304c\u3001\u672a\u6765\u6c38\u52ab\u7d9a\u304f\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n

\u793e\u4f1a\u5168\u4f53\u306eAI\u30ea\u30c6\u30e9\u30b7\u30fc\u304c\u5411\u4e0a\u3059\u308c\u3070\u3001AI\u306e\u300c\u9b54\u6cd5\u300d\u306f\u5f90\u3005\u306b\u89e3\u3051\u3066\u3044\u304f\u3060\u308d\u3046\u3002\u305d\u306e\u3068\u304d\u3001\u4eba\u3005\u306fAI\u3092\u3088\u308a\u51b7\u9759\u306b\u3001\u305d\u306e\u80fd\u529b\u3068\u9650\u754c\u306b\u57fa\u3065\u3044\u3066\u8a55\u4fa1\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u307e\u305f\u3001\u3053\u306e\u7814\u7a76\u306f\u3001AI\u3092\u300c\u9b54\u6cd5\u300d\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u306e\u502b\u7406\u7684\u306a\u5074\u9762\u306b\u3064\u3044\u3066\u306f\u6df1\u304f\u8a00\u53ca\u3057\u3066\u3044\u306a\u3044\u3002\u77e5\u8b58\u306e\u5c11\u306a\u3044\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u6226\u7565\u306f\u3001\u4e00\u6b69\u9593\u9055\u3048\u308c\u3070\u3001\u5f7c\u3089\u3092\u643e\u53d6\u3057\u305f\u308a\u3001\u8aa4\u89e3\u3092\u52a9\u9577\u3057\u305f\u308a\u3059\u308b\u5371\u967a\u6027\u3082\u306f\u3089\u3093\u3067\u3044\u308b\u3002<\/p>\n

\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3053\u306e\u7814\u7a76\u306f\u6700\u7d42\u7684\u306a\u7b54\u3048\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u300c\u79c1\u305f\u3061\u306f\u3001AI\u3068\u3044\u3046\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5065\u5168\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u304f\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u3001\u3088\u308a\u672c\u8cea\u7684\u306a\u554f\u3044\u3092\u79c1\u305f\u3061\u306b\u6295\u3052\u304b\u3051\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n

\u300c\u5553\u8499\u300d\u304b\u300c\u6d3b\u7528\u300d\u304b\u2015\u2015AI\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u76f4\u9762\u3059\u308b\u4e8c\u3064\u306e\u9053<\/h2>\n

\u3067\u306f\u3001\u5b8c\u74a7\u306a\u7b54\u3048\u304c\u306a\u3044\u3068\u308f\u304b\u3063\u305f\u4e0a\u3067\u3001\u79c1\u305f\u3061\u306f\u3053\u306e\u8907\u96d1\u306a\u554f\u984c\u3068\u3069\u3046\u5411\u304d\u5408\u3048\u3070\u3088\u3044\u306e\u3060\u308d\u3046\u304b\u3002<\/p>\n

\u3053\u3053\u307e\u3067\u306e\u8a71\u304b\u3089\u898b\u3048\u3066\u304f\u308b\u306e\u306f\u3001AI\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u5358\u306a\u308b\u6a5f\u80fd\u7684\u4fbf\u76ca\u306e\u8a34\u6c42\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u304cAI\u306b\u5bfe\u3057\u3066\u62b1\u304f\u300c\u9b54\u6cd5\u300d\u3084\u300c\u754f\u656c\u300d\u3068\u3044\u3063\u305f\u6df1\u3044\u611f\u60c5\u3068\u3001\u3044\u304b\u306b\u5411\u304d\u5408\u3046\u304b\u3068\u3044\u3046\u3001\u65b0\u305f\u306a\u6b21\u5143\u306b\u7a81\u5165\u3057\u305f\u3068\u3044\u3046\u63fa\u308b\u304e\u306a\u3044\u4e8b\u5b9f\u3060\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u4f4e\u30ea\u30c6\u30e9\u30b7\u30fc\u5c64\u3092\u72d9\u3046\u300d\u3068\u3044\u3063\u305f\u77ed\u7d61\u7684\u306a\u7d50\u8ad6\u306b\u98db\u3073\u3064\u304f\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u9867\u5ba2\u306eAI\u30ea\u30c6\u30e9\u30b7\u30fc\u30ec\u30d9\u30eb\u306b\u5fdc\u3058\u3066\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6839\u672c\u7684\u306b\u5909\u3048\u308b\u3068\u3044\u3046\u3001\u3088\u308a\u6d17\u7df4\u3055\u308c\u305f\u6226\u7565\u7684\u601d\u8003\u3092\u6301\u3064\u3053\u3068\u306a\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n

\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u3042\u306a\u305f\u306e\u300c\u7121\u610f\u8b58\u306e\u524d\u63d0\u300d\u306b\u5149\u3092\u5f53\u3066\u308b<\/h3>\n
    \n
  • \n

    \u79c1\u305f\u3061\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u3001AI\u88fd\u54c1\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u3001\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u8a73\u3057\u3044\u4eba\u300d\u3068\u60f3\u5b9a\u3057\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<\/li>\n

  • \n

    \u79c1\u305f\u3061\u306e\u88fd\u54c1\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001AI\u306e\u300c\u6a5f\u80fd\u300d\u3084\u300c\u4ed5\u7d44\u307f\u300d\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u306b\u504f\u308a\u3059\u304e\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305d\u308c\u304c\u751f\u307f\u51fa\u3059\u300c\u9a5a\u304d\u300d\u3084\u300c\u611f\u52d5\u300d\u3068\u3044\u3063\u305f\u611f\u60c5\u7684\u306a\u4fa1\u5024\u3092\u3001\u5341\u5206\u306b\u4f1d\u3048\u3089\u308c\u3066\u3044\u308b\u3060\u308d\u3046\u304b\u3002<\/p>\n<\/li>\n

  • \n

    \u79c1\u305f\u3061\u306f\u3001\u9867\u5ba2\u306eAI\u306b\u5bfe\u3059\u308b\u300c\u7121\u77e5\u300d\u3084\u300c\u8aa4\u89e3\u300d\u3092\u3001\u89e3\u6d88\u3059\u3079\u304d\u300c\u554f\u984c\u300d\u3068\u3057\u3066\u306e\u307f\u6349\u3048\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305d\u308c\u3092\u3001\u88fd\u54c1\u3078\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u51fa\u3059\u300c\u6a5f\u4f1a\u300d\u3068\u3057\u3066\u6349\u3048\u76f4\u3059\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u304b\u3002<\/p>\n<\/li>\n<\/ul>\n

    \u6b21\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u30c1\u30fc\u30e0\u3067\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5730\u56f3\u300d\u3092\u518d\u63cf\u753b\u3059\u308b<\/h3>\n

    \u500b\u4eba\u306e\u5185\u7701\u304b\u3089\u5f97\u305f\u6c17\u3065\u304d\u306f\u3001\u30c1\u30fc\u30e0\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u521d\u3081\u3066\u3001\u7d44\u7e54\u306e\u529b\u3078\u3068\u6607\u83ef\u3059\u308b\u3002\u4ee5\u4e0b\u306e\u8ad6\u70b9\u3092\u3001\u6b21\u306e\u6226\u7565\u4f1a\u8b70\u306e\u30c6\u30fc\u30d6\u30eb\u306b\u4e57\u305b\u3066\u307f\u3066\u306f\u3069\u3046\u3060\u308d\u3046\u304b\u3002<\/p>\n

      \n
    • \n

      \u79c1\u305f\u3061\u306e\u9867\u5ba2\u3092\u3001\u300cAI\u30ea\u30c6\u30e9\u30b7\u30fc\u300d\u3068\u3044\u3046\u65b0\u3057\u3044\u8ef8\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u304b\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u63d0\u6848\u304c\u6700\u3082\u97ff\u304f\u3060\u308d\u3046\u304b\u3002<\/p>\n<\/li>\n

    • \n

      AI\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u4f4e\u3044\u5c64\u306b\u5bfe\u3057\u3066\u306f\u3001\u88fd\u54c1\u304c\u3082\u305f\u3089\u3059\u300c\u9b54\u6cd5\u306e\u3088\u3046\u306a\u4f53\u9a13\u300d\u3092\u5f37\u8abf\u3059\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u304c\u6709\u52b9\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u305d\u306e\u969b\u3001\u8a87\u5927\u5e83\u544a\u3084\u8aa4\u89e3\u3092\u62db\u304f\u8868\u73fe\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u502b\u7406\u7684\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u4f55\u304b\u3002<\/p>\n<\/li>\n

    • \n

      AI\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u9ad8\u3044\u5c64\u306b\u5bfe\u3057\u3066\u306f\u3001\u3080\u3057\u308dAI\u306e\u300c\u9b54\u6cd5\u300d\u3092\u89e3\u304d\u660e\u304b\u3057\u3001\u305d\u306e\u9ad8\u5ea6\u306a\u300c\u80fd\u529b\u300d\u3084\u300c\u4fe1\u983c\u6027\u300d\u3092\u8a34\u6c42\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u308b\u3060\u308d\u3046\u3002\u5f7c\u3089\u3092\u3001\u88fd\u54c1\u306e\u6539\u5584\u306b\u5354\u529b\u3057\u3066\u304f\u308c\u308b\u300c\u5171\u5275\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3068\u3057\u3066\u5dfb\u304d\u8fbc\u3080\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u304b\u3002<\/p>\n<\/li>\n<\/ul>\n

      #\ufe0f\u20e3\u3010\u30bf\u30b0\u3011
      \u4eba\u5de5\u77e5\u80fd\uff08AI\uff09, \u6d88\u8cbb\u8005\u884c\u52d5, AI\u30ea\u30c6\u30e9\u30b7\u30fc, \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565, \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u53d7\u5bb9<\/p>\n

      \ud83d\udcd6\u3010\u66f8\u8a8c\u60c5\u5831\u3011
      Tully, S. M., Longoni, C., & Appel, G. (2025). Lower artificial intelligence literacy predicts greater AI receptivity. Journal of Marketing, 89(5), 1\u201320.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      \u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u306f\u3001\u3082\u306f\u3084\u4e00\u90e8\u306e\u5c02\u9580\u5bb6\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u79c1\u305f\u3061\u306e\u65e5\u5e38\u751f\u6d3b\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u3001\u6025\u901f\u306b\u6d78\u900f\u3057\u59cb\u3081\u3066\u3044\u308b\u3002\u4f01\u696d\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u65b0\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u306b\u83ab\u5927… <\/p>\n","protected":false},"author":1,"featured_media":32,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-technology","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":0,"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ems.eireneuniversity.org\/review\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}